Today's brands know the value of social media. It's the most powerful, least-expensive word-of-mouth advertising tool out there, and you can engage far more individuals through follower retweets and shares than you can through most other traditional marketing channels.
While consumers are usually happy to post about their brand experiences anyway, one way to sweeten the deal and encourage even more social interactions is to offer a monetary incentive for active social influencers. Last week, a pop-up store in New York City did just that to boost social media engagement for its opening weekend, and was able to reach 21 million social media users with its hashtag, #SocialCurrency.
Customers who visited the OnePiece pop-up store in Manhattan's SoHo neighborhood beginning on launch day (Nov. 7) were able to take part in the Social Currency program by connecting their social media accounts to the company's ambassador system, PieceKeepers. Once synced, the PieceKeepers platform calculated the customers' total social following across all linkable platforms (Facebook, Instagram, Twitter, Tumblr, Vine, Pinterest, YouTube and LinkedIn) and computed it into a dollar amount. Every 500 followers equaled $1 toward a purchase, and customers could earn an additional $20 when they uploaded and shared a hashtagged image from the store.
oday's brands know the value of social media. It's the most powerful, least-expensive word-of-mouth advertising tool out there, and you can engage far more individuals through follower retweets and shares than you can through most other traditional marketing channels.
While consumers are usually happy to post about their brand experiences anyway, one way to sweeten the deal and encourage even more social interactions is to offer a monetary incentive for active social influencers. Last week, a pop-up store in New York City did just that to boost social media engagement for its opening weekend, and was able to reach 21 million social media users with its hashtag, #SocialCurrency.
Customers who visited the OnePiece pop-up store in Manhattan's SoHo neighborhood beginning on launch day (Nov. 7) were able to take part in the Social Currency program by connecting their social media accounts to the company's ambassador system, PieceKeepers. Once synced, the PieceKeepers platform calculated the customers' total social following across all linkable platforms (Facebook, Instagram, Twitter, Tumblr, Vine, Pinterest, YouTube and LinkedIn) and computed it into a dollar amount. Every 500 followers equaled $1 toward a purchase, and customers could earn an additional $20 when they uploaded and shared a hashtagged image from the store.Source
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